We understand the familiar confusion when you are at the cusp of taking your product to the market! At Spark Consulting, we believe that demography is usually the most important criterion for identifying target markets, which means that knowledge of demographic information is crucial for many businesses. As a liquor vendor, for example, you might want to target your marketing efforts based on the polls that indicate that beer is the beverage of choice for people under the age of 54—particularly in the 18 to 34 range—whereas those aged 55 and older prefer wine. Geographic Segmentation: In a large country like India, geographic segmentation is a huge and cumbersome exercise unless you have someone like us to steer you through its crests and troughs. We not only understand the intricacies of geographic segmentation and can go as niche as required, but also have the ability to make recommendations that suit your segmentation. Psychographic Segmentation: Lifestyle indicators are becoming more pronounced not only in India but also globally. Socioeconomic class of your clientele might have the same preferences and tastes which means that you will be able to target them more efficiently and with much lesser requirement of customization. The lifestyle-preferences classification involves values, beliefs, interests, and the like. Examples include people who prefer an urban lifestyle as opposed to a rural or suburban lifestyle, people who are pet lovers, or people with a keen interest in environmental issues.